Canadian Advertising Info For Harrison Resort

advertising requirements

Planning Cycle

The entire media/advertising plan is reviewed each September with many of the key decisions and purchases being made by the end of October.

As the entire master plan is completed at that time we will not change it without a serious and in-depth review of any new opportunity. Significant time and effort is put into the plan and any last minute changes will be seen as a lack of commitment to the plan from the beginning.

Fine-tuning of the plan is reviewed monthly with the possibility of minor purchases (less than $1,000) being considered on the second Wednesday of every month.

Target Market

  • 95% of our business comes from within a three hour drive to the resort.
  • 70% of our business is leisure travel with the remaining 30.5% being group, meetings and conventions.

Our universal target customer demographic is 35-55 years old, middle to upper middle class, multi ethnic and seeking good value in their purchases. This demographic shifts to a 55-65 age group, empty nesters, same class and ethnicity, with mobility and is seeking the peace & quiet of mid-week travel away from the crowds.

Our mix of customers changes throughout the year with a larger share of families visiting during holiday weekend & celebrations in addition to the summer months.

Within this target, we look for distinct segments to advertise with and they are as follows:

Leisure
Targeting both mid-week & weekend getaway market with strong emphasis on the winter, January-March & shoulder seasons, April-June & mid-October to November
Corporate
Targeting business meetings, retreats and conferences with an emphasis on our location, full service facilities and captive serene setting
Food & Beverage
Targeted to a geographic market within a one-hour drive to the resort
Spa
Targeted to a geographic market who are within a one hour drive for a day Spa experience
Golf
Limited direct activity for our own nine hole course, with a major emphasis on partnering with Sandpiper Golf Course and the Falls Golf & Country Club for both mid-week and weekend packages, i.e. "Two Nights, Two Courses, Too Good to be True"
Association
Targeting PNW based Associations and annual directories only
Tour & Travel Supporting our existing European markets & generating new Taiwanese markets in outbound markets where cost effective

What is Important to Us

  • Circulation statistics
  • Audit of publication and documentation to support distribution
  • References
  • Co-Operative funding with tourism authorities
  • Support with editorial content
  • Ability to provide frequency & consistency
  • Accurate follow-up
  • Accurate and timely accounting and invoicing
  • Tear sheets with all billing

Do Not

  • Send unsolicited mail, faxes, E-mail etc. We already receive more than a dozen pieces per day that unfortunately go straight in to the garbage
  • Go directly to the General Manager or Purchasing Manager

Your Canadian Advertising Contact

Ian Maw
Director of Marketing, Harrison Hot Springs Resort
100 Esplanade Ave, Harrison Hot Springs, BC, V0M 1K0
Phone: 604-796-2244 ext 210
E-mail: imaw@harrisonresort.com
Fax: 604-796-9374

Reservations

Testimonials

“Thank you for going above and beyond to make our engagement at Harrison Hot Springs Resort memorable. The staff were wonderful and the hot spring pools and steam sauna were exceptional!
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